9/22/09

 

Richmond New Media Weekly Roundup

• We are very excited to announce our submission for permanent, public art in Richmond won the InLight legacy category. You may recall my talking about last year's InLight, Richmond's first "Art, Turned On," and raving over Scott Kyle's solar sidewalk.
  
  This year, Scott Kyle of Fullscale Architecture, Damon Pearson of Tektonics and our prefab Green Cabin Kits, Lisa Taranto of Tricycle Gardens and myself spent the summer concepting on The Tree. Set to be displayed against Richmond's Convention Center downtown, this solar tree reminds us of nature past, present, future. We hope to continue to add solar trees throughout the city, providing light and architectural dimension to our urban landscape.
  
  
• I am loving the new TweetDeck. I think the most valuable feature I'm noticing is the drag & drop, and automatic shortening of urls.
  
  
• I enjoy reading client Google Analytic statistics because I evaluate and think about our economy accordingly.
  
  For example, as I reviewed analytics for our client accounts this month, I saw growth in jewelry/accessories, real estate/architecture, and culture / museum accounts.
  
  Now I am no financial expert (I'll leave that to The Naked Portfolio Manager), but reviewing this data always makes me think... and I think these are good signs for our economy.
  
  
• The Taylor Swift / Kanye incident also had implications on how average people are using the web.
  
  
• Posterous has themes! But I am trying to dig up an article not two weeks ago on why using tools like Posterous can hurt your seo in posting duplicate content in multiple places. Can't find the article (yet)... But be aware. Useful tool, but caution if seo is of major importance (and for myself, seo is always king)...
  
  
• The New York Times has big plans for twitter... more aggregation, more search, more sorting of content to keep an eye on.
  
  
• Google launched Sidewiki. Sidewiki is like a Universal Commenting System http://om.bit.ly/81fgM I can't help but be reminded of AddATweet, which I mentioned a few weeks back.
  
  
• But don't forget: At the end of the day...
  Your Social Media Strategy Won't Save You.

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: advertising, awards, c3, google, social media, twitter

3/19/09

 

Good Grief.

Sigh, what do ya think? Should we put in a RFP for the "C3" account?
Oh wait, haven't we been C3 since 1999?
Oh wait, aren't they the people that told us that darned it, that was too bad they were still going to use C3 even though they rented to people that competed against us in the marketplace and were confusing our clients because they had already printed their letterhead and business cards?!?

Oh wait, if they're the Creative Change Center maybe they should just be creative and... change?

Here's the RFP - C3-Web-site-RFP.pdf

Looks like they want to compile a database of creatives for work- soooooooo more confusion in the marketplace for The Original C3, Copeland Casati Media?

Please feel free to pass the RFP on to any unethical person you know!
Nice people, we're here, as we've always been, to work with you in advertising and web.

And we at Copeland Casati Media, C3 highly recommend the Creative Change Center look into rethinking their brand name before launching again. It's the right thing to do.

Labels: advertising, c3