2/17/10

 

C3 Richmond Breaks It Down: Technology was A-Buzz With Buzz This Week.

Technology was A-Buzz With Buzz This Week.

• Read about the Buzz controversy:
  
  
  • Why Google Buzz Isn't Buzzworthy: (GREAT article) http://itmanagement.earthweb.com/article.php/3864381/Why-Google-Buzz-Isnt-Buzzworthy.htm
  • Excuse the language, but this blog exemplifies what Google did not consider: An abused ex-wife's legitimate case and reaction on why this is so wrong.
  • Shortly after: "Google tweaks Buzz social hub after privacy woes" http://m.apnews.com/ap/db_16036/contentdetail.htm?contentguid=5Dpkfd68
  • Is Google Microsoft? http://m.guardian.co.uk/?id=102202&story=http://www.guardian.co.uk/technology/2010/feb/14/google-gmail-buzz-john-naughton
  • And, just in case: How to Do Everything in Google Buzz (Including Turn It Off) http://j.mp/cxNjiA
    
    
• I was interested in the Winter Olympics as a case study regarding its use of new media:
  
  
  
  • Here's a list of all US Olympic athletes on Twitter: http://bit.ly/9J2baa
  • Foursquare continues to gain ground, and big media recognizes its value: The New York Times and Foursquare Partner for the Olympics http://bit.ly/cXPPah http://bit.ly/recom
     
• Forrester Research, a technology and market research company, sparked debate with its new employee blog policy.
  
  
  
  • Here's why limiting employees’ online presence is a big mistake in journalism and elsewhere http://bit.ly/b4BTIl
  • What you can learn from Forrester's new blogging policy? http://bit.ly/9dApoC
    
    
• Foursquare user? Embracing the "Hey Look At Me" on Buzz? Well, here's a good point to consider for all you public braggarts: http://pleaserobme.com/why
  
  
• FACEBOOK FAN PAGES: Has one of your employees set up your facebook Fan Page? (**This is also to note for advertising / web agencies where clients ask for you to create their fan page:) http://tinyurl.com/yd7r3c6
  
• Remember last week's Norwegian scuba divers chasing the Google Street Maps car?
  Well, check out what Germany did.
  
• Let's end with what children can do to better the world: Amount a fourth-grade Denver class has raised since last Mar to buy and free Sudanese slaves: $35,000 http://harpers.org/x/1999/2/6

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, foursquare, gmail, google, google buzz

2/11/10

 

#SnOMG Doesn't Stop Data

No, really, #SnOMG was fun!

Until yesterday, when the blizzard hit as our children were on a school bus truckin' up Interstate 64...
But even then, once they were safe, I enjoyed it and, on my lunch break, even attempted my first cross country skiing! And I only broke one pole!!!! (I never said I was graceful.)


Here's what we rounded up this week to consider:

• What search engines say about you (and for your clients): http://adage.com/digital/article?article_id=141956
• What's publicly available info on Facebook? It's not clear, not consistent, and its flaws may surprise you. http://bit.ly/9ISL5V
• Divers in Norway seem to dislike being disturbed by the Google Maps car during their daily tanning session http://bit.ly/9GQ5wD
• Here is a great article on the collision of Google and Facebook... a big picture view: http://regulargeek.com/2010/02/10/facebook-and-google-on-a-collision-course/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+RegularGeek+%28Regular+Geek
• And Jeremiah Owyang continues the thread in "Google Buzz vs Facebook vs MySpace vs Twitter" (with which I agree).
• Continuing on this topic, here's what Harvard Biz has to say: "Google's Buzz, Twitter and the Semi-Public Life" http://s.hbr.org/ahup7K
• Like the Super Bowl? Like Twitter? Then this data should be mesmerizing fer ya.
• Missed the Super Bowl ads? Were ya focusing on the nachos (and maybe some beer) too much? Forbes has created an embedder where you can watch 'em all, once available.
  

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati.

Facebook  Twitter  Google Profile  Posterous

Labels: facebook, google, search engine marketing, social media, social networking, trends, twitter

12/15/09

 

Richmond Web + Media C3 Weekly Roundup: Copeland Casati Media

I love end-of-year. No, really.
So as I dash about focusing on the business side of Copeland Casati Media, Richmond's C3 since 1999, here are items of note to consider for your business.

Twitter is adding contributers... this is good for your business, here's why.

Check out Google Goggles.

It will only get more detailed...

Love data? Confused about ClimateGate? Wondering what the heck your footprint is? Microsoft has introduced two new tools designed to help individuals understand the climate debate and manage their carbon footprints. One more reason to love I.T.!

Here's a great update if you speak french.  SEO is not dead, just different. Learn why results are changing: http://www.ya-graphic.com/2009/12/le-referencement-naturel-est-mort-vive-le-referencement-naturel/


Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

Labels: google, google goggles, twitter

12/11/09

 

Richmond Web + Media C3 Weekly Roundup: Copeland Casati Media

Lalala...running fast, actually, flying.
Here's what we've got this week.

• This is what you need to know about Google Personalized Search.
• "Google Gets Its First Taste Of Facebook’s Realtime Stream" http://ff.im/-czwKH
• And guess what? Facebook Will Be Google-able (If Your Profile is Set to Public)
  Many of you balk, but know that if getting found via the web is important to you... it's something to consider, especially as realtime results pick up weight.
• People protest Social Media is for the narcissistic. Let's talk about YOU.
• Even more,
  Social Search: Customers Influence Search Results Over Brands
• *Sigh*... Stuck at home? (Um not that I ever am. No. Really.) UStream.com allows you to view, participate in events no matter where you're located. Richmond's Social Media Club used it for their focus on social media in film and music!  Watching from afar (dag), the user experience seemed much better than the trials and errors I encountered with TwitCam. I will definitely be testing out UStream the next time I... leave and do something, *anything* interesting. (Not that those cams were interesting. One was of a rocking chair. Niiiiiiiice. #NeedsALife...)
  
  
  
  
  

Still intimidated by Google Wave?
This two minute video breaks it down to the big picture:


I understand this is confusing, new territory. But it's always good to question, keep an eye out for new issues on the horizon- you never know when what you think is perpetual will be shaken. See it as liberating, be curious. In business it is good to review data, and look at unconsidered opportunity.

For all the data and facts and passionate strategy... keep yer heart, listen to your intuition... backed up, of course, with good decision-making facts. (Wonder what The Naked Portfolio Manager would say on this?)



Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

Labels: facebook, google, google wave

12/4/09

 

Bloody Week! Phishers and Search Engine Fights and Security! Richmond's C3 Takes It On, At Copeland Casati Media.

It's a pain to take the time to research, then track down Google's proper area in each specific instance to report bad sites to Google, but discovering a malware or phishing site and not doing so is worse.  So after (again) reporting a phishing site I discovered that mimics twitter making user's profiles show up in Google Web Alerts, so that you *think* you are clicking onto twitter to see that person's profile (at which point they ask you to "log in" therefore getting your password...), I chuckled when I got Google's "thank you for submitting" message:

Report Sent

Thanks for sending a report to Google. Now that you've done your good deed for the day, feel free to:
1. Take a second to rejoice merrily for doing your part in making the web a safer place.
2. Call/email/write to a neighbor/friend/relative and tell them what phishing is and how they can protect themselves.
3. Learn more about malware that can infect your computer on Stopbadware.org.

Ayyyyyyyyyymen, BigBruthuhFriend! High five and off I sauntered to continue work.

Some articles of note I considered this week:

• Google Caffeine and the new ranking factors
• F-Secure's 2009 Data and Security Wrap-Up: http://bit.ly/5kaZKX And video: http://bit.ly/6PuqBj
  
  

Watching tech news emerge is sometimes like watching boxing.
On twitter I saw...

Yahoo! and Facebook Teaming Up http://bit.ly/4YzgZG

then, seconds later:

facebook+yahoo? ok says google, meet google+twitter http://bit.ly/50m05L

Pow! Zap! Bam! {Ouch!}
[Or, are we the only ones that think this is fascinating, fun, and thought-provoking? Oh wait, I guess that's why you hire people like us to know this.]

Curious about what to keep an eye on in 2010? CNN sums it up nicely here: 10 Web trends to watch in 2010

Oh, by the way:
Who here is surprised that we're going to be featured in a respected National Financial Magazine?
(Oh, c'mon. Raise yer hands. "Weeeeee are....") Keep yer eyes peeled in February, when the next issue of The Wall Street Journal's Smart Money hits the stands.

Thanks for listening…

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685 

Labels: google, Google Caffeine, security

11/25/09

 

What are you thankful for?

Another great cause, another great success through local communities joining together to form a global one: Tweetsgiving.  Want to watch? Read the feed.

• Here's a nice overview on Web 2.0 New York... Normally I shy away from anything conference related, but the great thing about watching from afar is gleaning the content that's valuable for your firm, and your clients.
  
  
  Rashmi Sinha
  

  View more documents from tieadmin.
  
  
  
  
  
  
• Wow, Google... THIS IS BIG!
  Google Bans Tooth Whiteners And Weight Loss Ads From Network
  
  
• Do you have a FaceBook Fan Page? Did you go to send an update to fans and then get completely confused this week? Here's why, how to send an update now.
  
  
• Also, be careful on FaceBook- there is a(nother) worm afoot, spreading via user's walls. So if yer Aunt Betty suddenly has a bootie call on her profile... don't click!
  
  
• Put yer hands up in the air!
  How to write a blog using Google Wave Robot for Posterous #GoGoogle, #GoPosterous
  
  Still evaluating Posterous. I get the convenience, the numbers of jumping to it, but...
  
  I'll be keeping an eye on the Wave + Posterous stats as they emerge over the year.
  

So. 


What are YOU thankful for?

I'm thankful for great friends. We really are really fortunate in the great people whom we hold close to us.
I'm thankful for the little unexpected joys and laughs that our daily life brings us (and that I all too often share on twitter)...
I'm thankful that I can sometimes somehow help to make someone else's world better, even if I will never meet them.
I'm thankful for the internet, how it allows me to hear about and be touched by far away people, discover neat voices in my own community I had never encountered, and stay in touch with old friends that moved geographically, yet with whom I can still settle down on the couch and have a good girl talk with via skype, looking each other eye to eye as we talk.

I hope you all have a good Thanksgiving. I am very thankful.


I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, google, google wave, posterous

11/17/09

 

Richmond Web + Media C3 Roundup: Copeland Casati Media

Locally, in Virginia, we all got hit with the storm. I hope you, and your community, made it through alright. Through technology, I was able to be closer to my friends who have a boatyard on the bay, and check on my family's house as the storm progressed, then ebbed.

• My friends Matt and Jen uploaded *crazy* videos of the storm on YouTube and FaceBook
  
• I breathlessly watched multiple views from the docks at a local marina's web cam, which refreshed every 30 seconds
• Later, a neighbor emailed pictures of the house and my aunt's house so that, even though the road was still flooded and we were unable to reach the house, we could see how we, and other family members and neighbors, fared. (Here's our dock under water, in the picture on the right...)
  
• And I literally went, "Aaaaaaaa!" when Jen, the pirate bandit she is (that's why we're friends : ) ), sent me this: A video of our house after the storm. And the boat is ok. Even the canoe is still there.
  

Ok, on to tech / media news:

• Not just Microsoft. Not just Google. T'ain't stopping there: Twitter and LinkedIn. Really! (Do we care? Kind of. But not passionately.)
  
  
• Right when you got the hang o' twitter lingo and methods, the RT (retweet) evolves. Here's a good article to update you on what's going on: "Retweets Will Never Be The Same (Unless You Want Them To Be)"
  
  
• I keep bringing up SideWiki... here's how to keep track of your own site SideWiki via rss.
  
  Again, although I "get" the arguments FOR SideWiki, it just doesn't feel right. I have not seen one use of it in a traditional, wiki, helpful way. 
  
  I understand that people talk. And that they talk about your business, and that you need to be out there, engaging them, ensuring you are part of the conversation about your own brand. But shouldn't you have the right to shut the door in your house, on your own site, at the end of the day, to detractors? (Note: SideWiki is through the browser, not actually on the site, but visually it is the same effect.)
  
  I "get it," I really do. But I can't help but wonder what Miss Manners would say. 
  
  As Amy agreed, "'If you can't say something nice, at least try not to flame the pants off of them?'"
  
  
  
  
• 
  
  You know the sayin' about eggs in one basket, right? Well, in the internet world, you always need to look to new markets, new venues, for ways to spread, cull information.
  
  
  
  • Here is why Bing and The Wall Street Journal Could Hurt Google.
  • Check out Spezify. For someone like myself who uses image search often, it is a site to note. Not just for the results, for seo of your own product.
    
  • A useful search engine API launches today:
    Factery Labs Makes Other Search Engines Look Incomplete
    

And that's our notes from a busy week, thanks for listening!
P.s. If sustainability and urban chickens interests you, I was quoted in the Richmond Times Dispatch this week on the subject! Take a gander, head over and check out the issue here!

...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook enthusiast, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: API, bing, google, LinkedIn, search engine marketing, sidewiki, twitter

11/5/09

 

C3 Richmond: Copeland Casati Media + Web Roundup

• It's a very twitter-focused week.
• Locally, Richmond's 5th annual List Of Companies To Watch by Venture Forum, a entrepreneur networking group for those in the investment profession, had eight local companies featured this week.... none whom are on twitter.
   
• Correction: PowerPact is on twitter.
  Their last tweet was in August.
  
  
• Maybe you don't think all this social stuff applies to you. Here's a big memo, if you value your site, and business, being found in search engines: Tweets matter.
  
  
• And with that... lists. I am especially interested in how lists will affect seo... If you want to troll public lists by subject, etc. (and add your own) you can check out Listorious.
  
  
• You've heard me talk about Sidewiki. Here's how to claim your site.
  
  
•  And twitter lists are now for everyone, and here's what you and your business need to know.
  
  
• And Google's big news? Dashboard. Read all about transparency, choice and control with Google Dashboard here.
  

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: advertising, google, search engine marketing, seo, sidewiki, social media, trends, twitter

10/28/09

 

Richmond Web And Media Roundup: Halloween Edition!

• Just in time for Richmond's Zombie Walk and Halloween: Facebook sees dead people!
  
  
• It's not just about real time search. This is just the beginning... [Spooky laugh inserted here]
  
  
• If you are a blogger / active social media participant, you may have noticed the rise of aggregation sites taking your content, your voice without your permission.  These sites use your content to make money- through Google Adword sponsors, etc. and increase their site's search engine ranking in a topic, therefore ranking them higher than your own hard-wrought site's industry content.  I resent that...
  
  
  
  
  
  
  I *do* take the time to report these sites to Google, because I have found that when you discover one site is taking your content, it repeatedly does so.
  
  I've also added Google SideWiki to my arsenal - Yo, if they're gonna take my voice, then I get to write "on" their site*, telling visitors (granted, not many have SideWiki installed yet but still...) what I think! AND leaving LOTSA links to my own site.
  
  *Note: SideWiki is not technically "on" a site but within the browser.
  
  
  
  
• With that "one-two" Google punch I deal thieving websites, these September statistics from iCrossing make me feel like like it might have quite an affect on their seo... in that, if AdWords / Google penalizes them for taking other's content once it's reported, it *will* hurt them. Remove the revenue and ranking rewards, remove the motivation for sites to steal voices.
  
  
• Yes, I "get" the arguments in favor of aggregation, "all data is public"...
  but I'm not emotionally convinced. 
  
  Several sites post my content *with my permission,* which I happily grant because they are 1. publications I respect who 2. asked my permission and that are 3.industry respected and 4.link the synopsis of my content to my sites, where readers can access the full content.
  
  Yes I share my stories on the 'net... but still, my writing remains such a personal piece of me, so 'private' even though it's public... Each time I discover a new theft of content, it's like... it's like...
  they take another little piece o' mah heart now, baby...
  
  
  
• Great article in Business Week: Rise of the 'Homepreneur', which starts out with a bang:
  
  
  

  "More than half of all U.S. businesses are based at home. These companies often are dismissed as quaint hobbyist ventures, but new research suggests that's a mistake. An estimated 6.6 million home-based enterprises provide at least half of their owners' household income. Together these "homepreneurs" employ one in 10 private-sector workers, and by many measures they're just as competitive as their counterparts in commercial spaces."
  

  Not only are home-based businesses just as competitive, their employees are often happier than their cubicle-bound counterparts, therefore remaining with the successful business. This garners not only financial revenue (also benefiting the surrounding commmunity, providing jobs and revenue) but don't underestimate the cultural and environmental benefits such business models offer: no commuting,  greater satisfaction of lifestyle, healthier eating and exercise, workplace composting, less waste...
  
  Speaking of environmentally friendly, I hear some companies even have traditions like Vintage Hat Friday, where they showcase reuse and recycling, and celebrate repurposed clothes (and hats) in the work place! ; ) Our workplace was recently featured in V Magazine for many of the reasons above.
  
  
  
  
• We hope you all have a safe Halloween. If you're still scared of social, here's a good article overview that explains some top venues and why cold technology needs to always keep community in mind.
  

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond creative arts and media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: facebook, google, search engine marketing, seo, sidewiki, social media, voice

10/22/09

 

Richmond Media + Advertising Roundup from C3, Copeland Casati Media (since 1999...)

• Hope you had a chance to catch my cousin, Nancy Ross Hugo, as she discussed her book, "Remarkable Trees of Virginia" on NPR this week. Above is one tree that holds a very special place in my heart that's in her book... not to mention the children... : )
  
  You can listen to her on With Good Reason on NPR here.  The program also discusses mercury poisoning in waterways, a subject important to us all.
  
  
• On to tech! Real time search, and the democratization of data, stepped forward, again this week:
  At lunchtime Wednesday, Danny Sullivan wrote:
  

  "Bing To Do Deal With Twitter, Launch Its Own Twitter Search
  
  AllThingsD has reported that Microsoft will announce a deal with Twitter today to gather its real time data. We’re able to confirm that from a source as well and provide some additional details.
  The deal will make Bing the first major search engine to have access to Twitter’s “Firehose” of tweets. It’s not exclusive, however. Google potentially could still do a deal, too."
  

  Read it all about why this is important here! >>
  
• And not to disappoint, right at 3 pm came the tweet from twitter's CEO...
  
  
  
  
• I discovered via the web a young girl giving a compelling speech to world leaders about a precious resource: water.
  Watch it here >>
  
  
  
• And the night before, I watched some Richmond, Virginia heroes, doing their part like this young girl before you, to make our community, hence larger world, a better place.
  
  Thanks to The Valentine Richmond History Center and its sponsors, whom each year spotlight community activists, all "Average People" who discovered a need in our local community, worked on how to address it, and strode forward to make our community better, often with few resources.
  
  Read all about these local leaders here:
  
  2009 Richmond History Makers
  
  LaVerne Spurlock | James Schroeder, D.D.S. | Central Virginia Waste Management Authority
  ROSMY | Mary Lou Decossaux
  
  
  
• And for all of you using social media to sell, sell, sell: Stop, think. Sure you can search on terms that apply to your own business and reach out and engage them. But read the context. 
  
  I had just found out our child has a not just severe, but a life threatening allergy, told to carry multiple epi-pens at all times.  Crushed, devastated, my-world-ending, I mentioned it on twitter.
  
  Within seconds I received this:
  
  
  
  I promise you that the last thing I want to do right now is hear a chirpy voice telling me to "check out" some "adorable" clothes for allergy-ridden children.
  
  If you think EMAIL is easy to misinterpret or not convey subtleties of feeling (I'm sure this person meant well), think about how easy it is to come off wrong in 140 characters.
  
  
• Back to Wave: We did a lot more testing on Wave this week, and the conference call application means that you don't need a phone with that functionality any more to pull people onto one line. I am excited to see what other applications are developed by others this year.
  
  My fave, though, is 6Round's Video app- http://www.6rounds.com/?icode=6wave
  (Except now I'm gonna have to make sure to brush my hair more often...)
  
  To see more Google Wave apps, visit here: http://wave-samples-gallery.appspot.com
  
  
• And finally, stop comparing yourself to others, focus on your own mission, your business identity and voice... it's more about how you interact with your peers, and to not hold rulers like page rank as a constant measure. Shouldn't ya have gotten over that in high school? 
  
  Ah, but right when you think you can totally dismiss the popular crowd, TechCrunch explains why it, and twitter, are still important, and that all twitter data (not just the popular crowd) will be key in future ranking results.  Here's the difference: page rank is based on web sites; twitter data is interactions, often ranked in popularity, yes, but how is that twitter popularity garnered? By reaching out, connecting.  So don't sit in the corner by yourself; reach out.
  
  Don't feel like you have to try to be a cheerleader or jock, join the "typical popular crowd" - the beauty of twitter / social is that there is a community for all of us, interested in your interests.  So I'll see ya in the cafeteria - I'll be at a table huddling with a good book, and you're welcome to sit with me!
  
  Still skeptical as to why your business should be focused on social? Check out these stats.
  
  Thanks for listening!
  ...If you note any trends or local media items of note, feel free to send 'em on!
  
  I'm Copeland Casati, of Copeland Casati Media,
  the original C3 in Richmond creative arts and media since 1999.
  
  You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685
  

Labels: google, google wave, social media, social networking, trends, twitter

10/3/09

 

Google Wave

Many of you are talking about Google Wave.
Here is a good overview of how to use this application, whether you have an invite yet or not! ; )

Labels: google, google wave

9/22/09

 

Richmond New Media Weekly Roundup

• We are very excited to announce our submission for permanent, public art in Richmond won the InLight legacy category. You may recall my talking about last year's InLight, Richmond's first "Art, Turned On," and raving over Scott Kyle's solar sidewalk.
  
  This year, Scott Kyle of Fullscale Architecture, Damon Pearson of Tektonics and our prefab Green Cabin Kits, Lisa Taranto of Tricycle Gardens and myself spent the summer concepting on The Tree. Set to be displayed against Richmond's Convention Center downtown, this solar tree reminds us of nature past, present, future. We hope to continue to add solar trees throughout the city, providing light and architectural dimension to our urban landscape.
  
  
• I am loving the new TweetDeck. I think the most valuable feature I'm noticing is the drag & drop, and automatic shortening of urls.
  
  
• I enjoy reading client Google Analytic statistics because I evaluate and think about our economy accordingly.
  
  For example, as I reviewed analytics for our client accounts this month, I saw growth in jewelry/accessories, real estate/architecture, and culture / museum accounts.
  
  Now I am no financial expert (I'll leave that to The Naked Portfolio Manager), but reviewing this data always makes me think... and I think these are good signs for our economy.
  
  
• The Taylor Swift / Kanye incident also had implications on how average people are using the web.
  
  
• Posterous has themes! But I am trying to dig up an article not two weeks ago on why using tools like Posterous can hurt your seo in posting duplicate content in multiple places. Can't find the article (yet)... But be aware. Useful tool, but caution if seo is of major importance (and for myself, seo is always king)...
  
  
• The New York Times has big plans for twitter... more aggregation, more search, more sorting of content to keep an eye on.
  
  
• Google launched Sidewiki. Sidewiki is like a Universal Commenting System http://om.bit.ly/81fgM I can't help but be reminded of AddATweet, which I mentioned a few weeks back.
  
  
• But don't forget: At the end of the day...
  Your Social Media Strategy Won't Save You.

Thanks for listening!
...If you note any trends or local media items of note, feel free to send 'em on!

I'm Copeland Casati, of Copeland Casati Media,
the original C3 in Richmond media since 1999.

You can reach me at copeland@copelandcasati.com, or on twitter, @copelandcasati. If you are a Facebook user, we can be found here: http://www.facebook.com/pages/Copeland-Casati-Media-C3/52352550685

Labels: advertising, awards, c3, google, social media, twitter